With the aim toestablish strong ties with the Davaoenyos,
Taiwan Excellence brought their cutting-edge Taiwanese technology to the city in
March, as part of the 2019 Davao International Marathon (DIM 2019).
Executive Vice
President of TAITRA Simon Wang, expressed the brand’s desire to
build a harmonious relationship with the city, and advance bilateral growth for
both Taiwan and Davao.
“We are bringing
Taiwan Excellence products to Davao City to introduce the Taiwanese tradition
of innovation to more consumers in the Philippines,” he said.
Citing
similarities such as the “vibrant environment and population”, Wang
believes the city is a great fit for Taiwanese innovations.
For the past six
years, Taiwan Excellence has steadily built a strong reputation in Manila.
After receiving positive feedback for their efforts, they are now expanding
their reach to drive greater awareness in the Davao market, and power its
second marathon.
“Innovations from
Taiwanese brands are everywhere. Our work here in Davao is to ensure that more
people recognize the distinction of earning a Taiwan Excellence Award,” Wang
added.
Experiencing
the excellent lifestyle
An array of top-notch Taiwanese brands and
products on display at the Taiwan Excellence Experience Zone at the DIM Race
Village will bring to life the ‘excellent lifestyle’. This was held at the city's most popular tourist park - PEOPLE'S PARK.
Guests can then immerse themselves in the more
than 30 pioneering products that have won the prestigious Taiwan Excellence
Award.
Taiwanese tech
prowess was on full display in presenting incredible gadgets from ASUS,
impressive TRANSCEND tech, superior storage devices from ADATA, and innovative ZYXEL networking
devices.
Smart
motorcycles from KYMCO and foldable bikes from TERN will be showcased at the
event. Meanwhile, ALYA will boast their advanced water filtration systems,
powerful automotive winches will be presented by COMEUP, and trailblazing
backpacks from DEYA alongside quality swimming goggles from SAEKO will also be
featured; and finally, JOHNSON FITNESS will highlight
their efficient fitness machines.
The much-coveted award,
according to Wang, honors Taiwan’s most
innovative products “that provide innovative value to users worldwide”. Each product
has been selected for a specific Taiwan Excellence Award based on their
excellence in the following categories: design, quality, marketing, R&D, and lastly,
it should be made in Taiwan. Sought worldwide, the symbol of Taiwan Excellence is recognized by 102
countries and growing.
DIM Race Director
Roel Ano, expressed his gratitude for Taiwan Excellence’s support for the race.
“The event’s success
could not be possible without the support of Taiwan Excellence,” Ano said. “I
hope after this event, more people will feel the power of Taiwan Excellence.”
Asked about his
favorite product at the Experience Zone, Ano praised the competitive goggles
from Saeko. “I have my eyes set on the Carina Mirror goggles from Saeko. Their
quality will surely help the performance of triathletes here in the
Philippines.”
The participating
runners are also looking forward to the Experience Zone.
“I
personally use Transcend products to protect my digital files. I find it
reassuring to know they are part of this big group that ensures consumers like
me always get the best,” says renowned marathon runner Mary Joy Tabal.
Apart from the astounding technology, the day also
features local singer-actor Kyle Echarri, who championed Taiwan Excellence. As
someone who is always on the road, Echarri said he depends on his Asus
powerbank to power his devices.
“During long journeys, you need something as
reliable as Taiwan Excellence products. You can truly rely on them to help you
achieve your best,” Echarri said.
Another highlight
for the day is the lucky draw that offers four lucky guests the opportunity to
experience innovation firsthand, as they go home with brand new units of the ZENFONE MAX PRO
M2.
More in store
Wang also shared
future Taiwan Excellence plans here in the Philippines.
“We have events lined
up for the rest of the year, which will ensure that we introduce Taiwan
Excellence Award-winning brands to more and more Filipinos,” he added.
In 2019, Taiwan Excellence
is launching the Taiwan Excellence 3 on 3 Hoop Challenge at SM Megamall, slated
for June 29-30, and the Taiwan Excellence E-sports Cup in Manila, October 4-6.
It will also join the Internet-of-Things Business Platform at the Marriott
Manila taking place July 24-25, as well as the Taiwan Expo in Davao sometime in
November.
For more information
about Taiwan Excellence, please visit their website at https://www.taiwanexcellence.org/ph and like their FB page at https://www.facebook.com/TaiwanExcellence.ph.
About Taiwan Excellence
The symbol of Taiwan Excellence honors
Taiwan’s most innovative products, which provide tremendous value to users
worldwide. Products bearing the symbol have been selected for specific Taiwan
Excellence Awards based on their excellence in design, quality, marketing,
Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic
Affairs (MOEA), R.O.C. in 1992, the
symbol of Taiwan Excellence is recognized by 102 countries.
Organized
by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic
Affairs (MOEA), R.O.C. is
responsible for implementing policies and regulations governing foreign trade
and economic cooperation. Established in January 1969, BOFT's role and position
have been adapted regularly to meet the needs of the ever-changing
international economic and trade environments. BOFT guides and works with the
Taiwan External Trade Development Council (TAITRA)
in numerous promotional trade projects and activities, both internationally and
domestically. Having worked closely with TAITRA for several decades, BOFT
continues to commission TAITRA for various critical government projects
relating to business, trade, and investment, while promoting Taiwan
internationally.
Organized by Taiwan External Trade Development Council
(TAITRA)
The Taiwan External
Trade Development Council (TAITRA) is
Taiwan’s foremost non-profit, quasi-governmental trade promotion organization.
Founded in 1970 to help promote foreign trade, TAITRA is jointly sponsored by
the government, industry associations, and several commercial organizations,
and serves to assist Taiwanese businesses and manufacturers in strengthening
their international competitiveness and dealing with foreign market challenges.
TAITRA boasts a well-coordinated trade promotion and information network of
over 1,200 international marketing specialists stationed throughout its Taipei
headquarters and 63 overseas offices worldwide. Together with its sister
organizations the Taiwan Trade Center (TTC)
and the Taipei World Trade Center (TWTC),
TAITRA has created a wealth of trade opportunities through effective campaigns,
missions and events.
0 comments:
Post a Comment