For 30 years, Cebuana Lhuillier has proved itself to be the biggest player in the microfinancial industry of the country. Not only has the company served within the Philippines but has put up branches in other countries as well and has helped more Filipinos through this move. Now, Cebuana Lhuillier is not only known as merely a pawnshop, but the company has already expanded its services and products which includes insurance, microloans portfolio, sending of money and others. And that is why Cebuana Lhuillier, thanks to its great customer service and willingness to help others, is the go-to and trusted company of the Filipinos in times of need.
As a way of saying THANK YOU to all their loyal clients, Cebuana Lhuillier celebrated its 30th Anniversary with a series of concerts from Manila, Cebu and had its final leg in Davao City which happened last October 20, 2017 at the Universirty of Southeastern Philippines (USEP)'s grounds. This special musical celebration was headlined by the company's endorsers - Popstar Princess Sarah Geronimo and Alden Richards who is known as the "Pambansang Bae".
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| Alden Richards serenading the crowd |
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| Sarah Geronimo made the crowd sing and dance with her songs - Kilometro, Ikot-Ikot and her rendition of Havana.
Aside from Sarah Geronimo and Alden, there were also special guests who graced the event and performed for the crowd - Mark Bautista, Ronnie Liang, Julian Trono and Ella Cruz.
    
The concert in Davao City was the last of the Nationwide concert series. The first one was staged at the Mall of Asia Arena in Manila last September 1, 2017, and again at the Hoops Dome in Lapu-Lapu, Cebu City on September 22, 2017. This was indeed a great event as it featured two big stars who happened to be from two rival stations that shared one stage to celebrate Cebuana Lhuillier's milestone.
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