TAIWAN EXCELLENCE IN DAVAO CITY

With the aim toestablish strong ties with the Davaoenyos, Taiwan Excellence brought their cutting-edge Taiwanese technology to the city in March, as part of the 2019 Davao International Marathon (DIM 2019).

Executive Vice President of TAITRA Simon Wang, expressed the brand’s desire to build a harmonious relationship with the city, and advance bilateral growth for both Taiwan and Davao.

“We are bringing Taiwan Excellence products to Davao City to introduce the Taiwanese tradition of innovation to more consumers in the Philippines,” he said.

Citing similarities such as the “vibrant environment and population”, Wang believes the city is a great fit for Taiwanese innovations.

For the past six years, Taiwan Excellence has steadily built a strong reputation in Manila. After receiving positive feedback for their efforts, they are now expanding their reach to drive greater awareness in the Davao market, and power its second marathon.

“Innovations from Taiwanese brands are everywhere. Our work here in Davao is to ensure that more people recognize the distinction of earning a Taiwan Excellence Award,” Wang added.

Experiencing the excellent lifestyle

An array of top-notch Taiwanese brands and products on display at the Taiwan Excellence Experience Zone at the DIM Race Village will bring to life the ‘excellent lifestyle’. This was held at the city's most popular tourist park - PEOPLE'S PARK.

Guests can then immerse themselves in the more than 30 pioneering products that have won the prestigious Taiwan Excellence Award.

Taiwanese tech prowess was on full display in presenting incredible gadgets from ASUS, impressive TRANSCEND tech, superior storage devices from ADATA, and innovative ZYXEL networking devices.

Smart motorcycles from KYMCO and foldable bikes from TERN will be showcased at the event. Meanwhile, ALYA will boast their advanced water filtration systems, powerful automotive winches will be presented by COMEUP, and trailblazing backpacks from DEYA alongside quality swimming goggles from SAEKO will also be featured; and finally, JOHNSON FITNESS will highlight their efficient fitness machines.

The much-coveted award, according to Wang, honors Taiwan’s most innovative products “that provide innovative value to users worldwide”. Each product has been selected for a specific Taiwan Excellence Award based on their excellence in the following categories: design, quality, marketing, R&D, and lastly, it should be made in Taiwan. Sought worldwide, the symbol of Taiwan Excellence is recognized by 102 countries and growing.

DIM Race Director Roel Ano, expressed his gratitude for Taiwan Excellence’s support for the race.

“The event’s success could not be possible without the support of Taiwan Excellence,” Ano said. “I hope after this event, more people will feel the power of Taiwan Excellence.”

Asked about his favorite product at the Experience Zone, Ano praised the competitive goggles from Saeko. “I have my eyes set on the Carina Mirror goggles from Saeko. Their quality will surely help the performance of triathletes here in the Philippines.” 

The participating runners are also looking forward to the Experience Zone.

“I personally use Transcend products to protect my digital files. I find it reassuring to know they are part of this big group that ensures consumers like me always get the best,” says renowned marathon runner Mary Joy Tabal. 

Apart from the astounding technology, the day also features local singer-actor Kyle Echarri, who championed Taiwan Excellence. As someone who is always on the road, Echarri said he depends on his Asus powerbank to power his devices.

“During long journeys, you need something as reliable as Taiwan Excellence products. You can truly rely on them to help you achieve your best,” Echarri said.

Another highlight for the day is the lucky draw that offers four lucky guests the opportunity to experience innovation firsthand, as they go home with brand new units of the ZENFONE MAX PRO M2.

More in store

Wang also shared future Taiwan Excellence plans here in the Philippines.

“We have events lined up for the rest of the year, which will ensure that we introduce Taiwan Excellence Award-winning brands to more and more Filipinos,” he added.

In 2019, Taiwan Excellence is launching the Taiwan Excellence 3 on 3 Hoop Challenge at SM Megamall, slated for June 29-30, and the Taiwan Excellence E-sports Cup in Manila, October 4-6. It will also join the Internet-of-Things Business Platform at the Marriott Manila taking place July 24-25, as well as the Taiwan Expo in Davao sometime in November.

For more information about Taiwan Excellence, please visit their website at https://www.taiwanexcellence.org/ph and like their FB page at https://www.facebook.com/TaiwanExcellence.ph.

About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products, which provide tremendous value to users worldwide. Products bearing the symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 102 countries. 

Organized by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, BOFT's role and position have been adapted regularly to meet the needs of the ever-changing international economic and trade environments. BOFT guides and works with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities, both internationally and domestically. Having worked closely with TAITRA for several decades, BOFT continues to commission TAITRA for various critical government projects relating to business, trade, and investment, while promoting Taiwan internationally. 

Organized by Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) is Taiwan’s foremost non-profit, quasi-governmental trade promotion organization. Founded in 1970 to help promote foreign trade, TAITRA is jointly sponsored by the government, industry associations, and several commercial organizations, and serves to assist Taiwanese businesses and manufacturers in strengthening their international competitiveness and dealing with foreign market challenges. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 63 overseas offices worldwide. Together with its sister organizations the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective campaigns, missions and events.